TheFashionFraction

TheFashionFraction

Founded in late 2010 by Michèle (22) and refreshed in summer 2014 with a complete re-design and utterly revised concept “The Fashion Fraction” now counts to the most known and read fashion blogs in Switzerland and it still constantly grows not only from the viewpoint of the increasing amount of daily readers all over the world but also in terms of quality and high class partners climbing on board.

Michèle herself grew up in a tiny hamlet in Switzerland but recently moved closer to Zurich – the “secret capital” of Switzerland – where she works full-time as a graphic designer for an advertising agency to finance her obsession for high-cost designer shoes. As a high-powered fashion addict, she felt the strong urge of building up her own little business besides her daily work as a graphic designer to spice up her business life with some more variety and above all with more fashion related content.

With all the passion and effort she put into the blog, she quickly caught the interest of many well known brands ranging from high street to high fashion. Hermès, Swarovski, Diesel, Gant or Adidas are just a few of the partners she has already collaborated with. In early 2014, Michèle brought out her own jewelry line featuring the tiny heart – her design mark that remained since the blog started in 2010 – in collaboration with Maggie Fine Jewelry a jewelry designer based in New York.

Zurich, Switzerland

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    TheFashionFraction

    TheFashionFraction

    Hype post! 19hype
    How to wear Batik

    How to wear Batik

    Meanwhile a couple of weeks passed since I came out with my love for batik printsand although those striking patterns are not so easy to style – unless you want to look like a real hard 70s goa chick which I don’t want to – I woremy dearly

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    TheFashionFraction

    TheFashionFraction

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    Today’s win-win-win-situation

    Today’s win-win-win-situation

    Good morning girls. It’s Friday but not a common one from be but actually a FREEday too. Normally I’d sit in school right now for studies but since it’s summer holidays I’m using the day more wisely ;) and head to the lake for

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    TheFashionFraction

    TheFashionFraction

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    A Lost Treasure from Sicily

    A Lost Treasure from Sicily

    Phew, three months passed by already since our blogger trip to Sicilyand now guess what I discovered on my MacBook yesterday evening! Yas, anunpublished photo story shot on this beautiful Italian island! And even the one with my favorite outfitI wore

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    TheFashionFraction

    TheFashionFraction

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    Parisien

    Parisien

    Je suis Parisien. Well, not on paperunfortunately but at least I am deep in heart and sometimes looking-like in outfits likethis oneandthis. Oh, andthis oneof course. I guess I wear my beret more often than many Parisians, respectively French, and

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    TheFashionFraction

    TheFashionFraction

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    Parisien

    Parisien

    Je suis Parisien. Well, not on paperunfortunately but at least I am deep in heart and sometimes looking-like in outfits likethis oneandthis. Oh, andthis oneof course. I guess I wear my beret more often than many Parisians, respectively French, and

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

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    Call me Sissy

    Call me Sissy

    Two days ago I was complaining about how slow times’s running snailing, now I wonder why it’s Friday already. I’m hard to please, huh? No seriously, I’m really looking forward to the week this time because I’m prepared.

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    TheFashionFraction

    TheFashionFraction

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    Call me Sissy

    Call me Sissy

    Two days ago I was complaining about how slow times’s running snailing, now I wonder why it’s Friday already. I’m hard to please, huh? No seriously, I’m really looking forward to the week this time because I’m prepared.

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

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    Time’s a snail (for once)

    Time’s a snail (for once)

    Happy day, buddies. It feels like ages ago when I shared my last outfit with you guys the past Friday. Maybe because of the fact thatI’m finally in a summer break from studies and therefore I havea couple of hours– no, even days –per week

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    TheFashionFraction

    TheFashionFraction

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    Time’s a snail (for once)

    Time’s a snail (for once)

    Happy day, buddies. It feels like ages ago when I shared my last outfit with you guys the past Friday. Maybe because of the fact thatI’m finally in a summer break from studies and therefore I havea couple of hours– no, even days –per week

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

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    Vegan Recipe: Pineapple Smoothie Bowl

    Vegan Recipe: Pineapple Smoothie Bowl

    Sundays are here for extensive breakfasts, that’s for sure! As a visual person I love mine not only to taste fantastic but also look fantastic at the same time. Especially when I surprise my boyfriend with breakfast in bed or my family comes

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    TheFashionFraction

    TheFashionFraction

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    Vegan Recipe: Pineapple Smoothie Bowl

    Vegan Recipe: Pineapple Smoothie Bowl

    Sundays are here for extensive breakfasts, that’s for sure! As a visual person I love mine not only to taste fantastic but also look fantastic at the same time. Especially when I surprise my boyfriend with breakfast in bed or my family comes

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    She a Monster

    She a Monster

    Today’s outfit is the very last one from fashion week in Berlin two weeks ago. It’s not one that I wore to any shows as you may can see from the simplicity of the look but rather one I wore for a couple of weeks and a brunch with some of

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    She a Monster

    She a Monster

    Today’s outfit is the very last one from fashion week in Berlin two weeks ago. It’s not one that I wore to any shows as you may can see from the simplicity of the look but rather one I wore for a couple of weeks and a brunch with some of

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    It’s a Jewel(l)

    It’s a Jewel(l)

    They’re always there for you, whenever you need them. They make you feel at ease all day. Sometimes you take off with them but usually they keep you on the ground. They’regame for anything. They’re jewels. What sounds like the

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    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    It’s a Jewel(l)

    It’s a Jewel(l)

    They’re always there for you, whenever you need them. They make you feel at ease all day. Sometimes you take off with them but usually they keep you on the ground. They’regame for anything. They’re jewels. What sounds like the

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    Like a Boy

    Like a Boy

    Well, I didn’t felt as muchlike a boy due to my headscarf and some of theprobably highest (and prettiest!) high heels I own.But still a bit. Because during Berlin Fashion Week I did not only wear an oversized pair of denim but also a shirt from

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    Like a Boy

    Like a Boy

    Well, I didn’t felt as muchlike a boy due to my headscarf and some of theprobably highest (and prettiest!) high heels I own.But still a bit. Because during Berlin Fashion Week I did not only wear an oversized pair of denim but also a shirt from

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    DIY: Graphic Tableware

    DIY: Graphic Tableware

    Finding beautiful tableware might seems like a ridiculouslyeasy task but I experienced it’s actuallynot. Because between simple white and horrible patterns there’s basically nothing , especially if you have a very specificidea of what

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    DIY: Graphic Tableware

    DIY: Graphic Tableware

    Finding beautiful tableware might seems like a ridiculouslyeasy task but I experienced it’s actuallynot. Because between simple white and horrible patterns there’s basically nothing , especially if you have a very specificidea of what

    Full post at www.thefashionfraction.com

    TheFashionFraction

    TheFashionFraction

    Hype post! 0hype
    Family Reunion in Berlin

    Family Reunion in Berlin

    Last week when I was in Berlin I spent an entire day with Marc Cain and other blogger girls (Vicky,Nina,Kate,SofieandAlexandra). After our first collaboration at the very beginning of the year, this time it truly felt like a family reunion where you

    Full post at www.thefashionfraction.com